The First 3 Seconds & Maximizing Watch Time
The Instagram Reels algorithm has a system that aims to hook in the strongest way in the first one to three seconds. First of all, it tries to ensure that users stay in that content with an interesting topic, a clear sentence or very interesting visuals. In the next step, the duration of the video and determines whether the audience stays until the end of the video for this purpose, the more the videos are watched until the end, the more likely that video will be discovered, first of all, the most important goal is to try to stop users from constantly moving and scrolling around that video, since seven- or twenty-second Reels increase the video's viewing time. Therefore, since people's perception times are used to such videos and videos of no more than twenty seconds, it would be a rather ridiculous move to add intro videos unnecessarily.
Clear Problem Solving Without Fluff
The next step is that the content in the video consists of a clear, accurate, targeted single main idea for this purpose, since people will want to solve the problems they are experiencing about any topic in the fastest and clearest way without going into unnecessary details, the Instagram algorithm also says, "This video can solve this problem!" by helping videos fall into Discover, it tries to ensure that people don't get bored by aiming to make users spend more time using this application and indirectly provide more ad tracking.
The Crucial Role of Subtitles
The next stage is subtitles. Most people watch videos in silent mode while watching, and because of this, videos with subtitles in a large, clear and understandable color and tone help people stay focused on the video, since they will understand by reading the subtitles what the video or any internal producer's newly released video is about.
Engagement Triggers and Hashtags
The next steps are to avoid imitation again, but it would be useful to adapt the same sound, music or content in accordance with this topic. In this way, comments, creating a real audience that answers open-ended questions or filling out surveys will provide a certain benefit, as three or four hasthag videos added to the video will create a very useful structure for dropping the content of the discovery.
A Proven Formula for Discovery
If we want to explore in the clearest way, if we want to collect, a clear niche and a video, a clear and smooth narration that does not exceed twenty seconds, there must be subtitles, surveys and comments to attract people, the video solves a problem or contains humorous content on a clear topic will be useful for our content to fall into explore.
An Example Scenario in the Tech Niche
Let's make sure that the content we create accompanied by an example falls into Explore. For example: let's say we have chosen a niche area related to a content producer and technology, we are introducing an application that describes the problem mobile phones and shows the solution to this problem. Video content: "Hello, I'm x Sending files from Iphones to Android devices is a pretty boring and difficult situation, now how about I tell you that there is a very easy way to do this? Come on, let's solve this problem step by step together. We turn on our device, download this application, connect to the nearest Internet, the process is so now, even if you are on one side of the world, you will be able to send files to your friend quickly. If you like this kind of content, please like our video and follow me. Share your thoughts about the topic below immediately and let's meet in the comments!" we created a sample video in the form of, we solved a problem clearly, our sentences were clear and fast. Then we encourage people to like and subscribe to us, using the phrase such topics, “Look, I produce content in this style!” we have given the message. Last but not least, by inviting comments, we have increased our chances of falling into Discover by making sure that the interactions are continuous. We have also edited the subject of our video to create interaction for everyone to watch by using contrasting colors that are most suitable for our video or content, perhaps suitable for our brand colors. That's all, there is a lot of chance that we will fall into discovery now.
