The Working Logic of Pinterest
Pinterest is also called Google's image search engine because it serves as an image search engine that people, content producers, and designers often refer to. In the working logic, people upload certain posts; these posts are called “pins” and are assigned. Since these pins contain certain topics, when this topic is written in the search section, people or researchers always come across such visuals in accordance with this topic.
What is Evergreen Content?
Unlike other social media platforms, users often prefer Pinterest because it allows people to interact for many years and weeks, rather than instantaneously. As for the Evergreen topic, evergreen content is the logic of creating and publishing content that allows users to interact constantly and regularly on a specific and fixed topic without chasing trends, and earn income from this content for many years. We can say that evergreen contents cover the necessary contents that are constantly being searched for.
Pinterest Algorithm and Interaction
The best examples are “home decoration” or content like “How to start a blog?” that constantly works and has sought-after information. We have said that Pinterest does not receive interactions quickly, but the most important thing in the Pinterest algorithm is whether people have reasons or intentions to search for our content. If we have made a long-term plan for our content, it is unlikely that we will get interaction immediately, but there will be an increase in the number of views as the days go by.
SEO and Visibility
Another logic of the Pinterest algorithm is whether the content is a new type of content. If it is a new pin, the algorithm will tend to show this pin when there is a search for this content. If we want to make the best Pinterest content visible, we need to choose the title of the pin correctly and use the pin description and board name correctly. At the end of these operations, Pinterest starts distributing and testing this content within the first seven days; at the end of a month, the algorithm recognizes the content, and a serious impression occurs; and at the end of a year or more, we start having a lot of interactions with a very serious audience and getting stable traffic.
Practical Example: Battery Guide
Let's explain this with a straightforward example. I am a car mechanic and I sell car batteries. I have serious knowledge about batteries and aim to increase my traffic by linking this information to my online shopping site. That's why I'm creating a battery guide image consisting of the batteries I sell. On the image, I include text introducing the battery, compatible vehicle types, and how to understand which battery is suitable. I share this pin with titles like “How to get the right battery?”, “How should battery maintenance be performed?”, or “How do batteries work?” along with short explanations. Since batteries are still actively used, I think these pins will be compatible for people who will buy cars in the future. Here is a simple example for you.
